About the Campaign
Sex trafficking of youth is a
devastating reality
in Hawai'i.
The We SEE You campaign by Ho'ōla Nā Pua addresses this crisis with compassion, courage, and a clear message designed to disrupt demand and empower every corner of our community.
⚡ Get Help Now
National Human Trafficking Hotline: 1-888-373-7888
Text "BeFree" to 233733 | Simply Report App available
Our Mission
A campaign built to confront exploitation directly.
We SEE You Hawai'i is a demand reduction campaign by Ho'ōla Nā Pua — Hawai'i's leading nonprofit dedicated to the prevention and healing of commercial sexual exploitation of children.
The campaign educates the public, holds buyers accountable, and invites everyone — from neighbors to elected officials — to be part of the solution. Because reducing demand is how we protect the most vulnerable among us.
Funded by the U.S. Department of Justice, We SEE You translates research-backed prevention strategies into community action, media engagement, and direct outreach.
The Reality
Demand drives trafficking.
Reducing demand saves lives.
When buyers face community accountability, awareness, and legal consequences, the demand that fuels exploitation decreases — and children become safer.
The Campaign
A comprehensive response to a complex problem.
We SEE You is built on proven demand reduction principles that have shifted public behavior in communities across the country. Our approach is grounded in survivor input, law enforcement collaboration, and community trust.
From PSA videos broadcast statewide to downloadable education materials for schools and faith communities, the campaign reaches every audience that matters.
See Campaign AssetsOur Approach
Know the signs.
Trust your gut.
Most trafficking doesn't look like what people imagine. It happens in plain sight — in schools, hotels, online, and in everyday neighborhoods.
- Educate communities to recognize signs of exploitation
- Hold buyers accountable through awareness and enforcement
- Empower survivors with a voice in the campaign's messaging
- Provide clear reporting pathways to protect children
- Build lasting coalitions across sectors and islands
Who We SEE
Every person in the equation matters.
The We SEE You campaign deliberately reaches across the full spectrum of people affected by exploitation — not just victims, but the community members, survivors, at-risk youth, and buyers whose choices shape outcomes.
By seeing everyone in the picture, we create a complete strategy for disrupting trafficking before it happens and supporting healing after it does.
Join the MovementVictims in Need of Assistance
Young people currently experiencing exploitation who need immediate safety, crisis support, and a trusted pathway out.
Survivors on the Path to Recovery
Those healing from past exploitation who deserve recognition, trauma-informed resources, and lasting community support.
At-Risk Youth
Vulnerable young people who need prevention education, trusted adult relationships, and community awareness around them.
Engaged Community Members
Neighbors, educators, faith leaders, healthcare workers, and families who can recognize the signs and speak up with courage.
Buyers & Those Driving Demand
Individuals purchasing illegal services whose accountability is central to disrupting the economics of exploitation.
Our Values
How we approach this work.
Every element of We SEE You was developed with survivors, law enforcement, and community advocates at the table.
Survivor-Centered Always
All campaign messaging was reviewed and approved by survivors to ensure dignity, accuracy, and respect in every communication.
Naming the Demand
We name buyers, not just traffickers, as central to the problem — because reducing demand is the most effective prevention strategy.
Built for Hawai'i
This campaign was designed for Hawai'i's unique communities, cultures, and geography — not a mainland template applied to our islands.
Accountability
Funded by justice. Accountable to community.
We SEE You Hawai'i operates with full transparency under federal grant funding, with every dollar directed toward measurable demand reduction and community education outcomes.
About Ho'ōla Nā Puainfo@weseeyouhawaii.org